How It Started

Our Story

Vatsal, Arman, and Bilawal have been best friends since school – long before any of them had a business plan, or even really knew what one looked like.

The idea arrived the way the big ones often do: as one of those moments that, looking back, feels like it was always going to happen. Three childhood friends, deciding to build something together.

Each of them came to it from a different direction. Vatsal had just spent a year in Udaipur, sitting with rural women microentrepreneurs – watching how they built and rebuilt small, fragile businesses out of almost nothing, and what it cost them to do it. It left him wanting two things that don’t always sit easily together: to build something of his own, and to build something that gave back. Arman grew up watching his family build a business from the ground up – Vendoge wasn’t a departure from that, it was a continuation, the same ambition pointed somewhere new. Bilawal came from a family of government servants: steady, respected, entirely uninterested in risk. Starting a business wasn’t the safe choice his family would have made. That was rather the point.

Three different reasons to start the same thing. But ask any of them what actually matters, and the answer has nothing to do with capital or growth. It’s simpler: being able to sit together most evenings and make mahol – that particular, hard-to-translate atmosphere of good company and easy conversation.